About BAC Life Coaching & Therapy

BAC is a company that provides mental health services in London since 2011. In May 2020 BAC has launched a modern platform which provides Online Therapy and Life Coaching services accessible and affordable for all. 

Our aim is to help people reach their personal goals and live a happier life. Through Bac platform you're able to find the best counsellor that suits your needs. 

Our team of experts includes: therapists, psychotherapists, counsellors, life coaches, career guides who understand you and guide you through completely confidential individual online sessions.


Therapy is a long-term process in which a client works with a healthcare professional to diagnose and resolve problematic beliefs, behaviours, relationship issues, feelings and sometimes physical responses.

The idea behind therapy is to focus on past traumas and issues to change self-destructive habits, repair and improve relationships and work through painful feelings. In this sense, therapy focuses on the past and on introspection and analysis, with the hope of resolving past issues and creating a happier, more stable future.

Life coaching

In life coaching, a client works with a life coach, who is not a healthcare professional, in order to clarify goals and identify obstacles and problematic behaviors in order to create action plans to achieve desired results. The process of life coaching takes the client’s current starting point as an acceptable neutral ground and is more action-based from that point onward.

Life coaches aim to help ambitious people set personal and professional goals that will give them the life they really want and realise their dreams

Life Coaching is future focused, it takes you from where you are to where you want to be.


Focus on Why

Analyze fears

Review life

View client as broken patients in need of healing

Focus on feelings

Problems oriented


Medical ethics

Not judgmental
Skill building
Behaviour changes

Focus on
What + How + When

Remove fears

Review life

View client as partner ad
in terms of potential

Move forward

Focus on results

Solution oriented


Life Ethics

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Should you look for a therapist or a life coach?

A therapist focuses their conversation on ways to:

Recover from past traumas;
Explore why past relationships (business or personal) have been destructive;
Work through depression or anxiety that affect your ability to function at home or work;
Survive a divorce or loss of a loved one.

A life coach would be able to offer guidance by:

Clarifying and achieving personal and professional goals;
Creating business plans;
Working to improve communication skills;
Achieving financial independence and security;
Achieving a work/life balance;
Starting a new business or growing a current business.

Although life coaches and therapists occasionally help clients with similar problems, their work is not the same. In order to get the right kind of professional expertise, it is crucial to know which kind of guidance will serve you best.

Do you need a therapist, or do life coaching services better suit you?
If you are not sure what service is right and need help to make the right decision, get in contact with us.

If you already know what counselling service suits you best find a counsellor now!